Ideas for the creative generation
Essays, interviews and field notes on writing, design and the craft of making things people actually read.
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Latest stories
The art of the terrible first draft
Why getting it wrong fast beats getting it right slowly — and how to make peace with the mess.

Tools that get out of the writer’s way
A field guide to software that augments editors instead of replacing them.
Inside a one-person newsroom
How a solo publisher built a 40,000-reader weekly from a kitchen table.
Headlines that earn the click honestly
Lessons from a year of A/B tests that never resorted to bait.
Slow media in a fast feed
The quiet resurgence of long-form, and the readers who pay for it.

What a Friday edition really takes
A look at the week behind a single newsletter send.

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